Lisa Vrancken is an exceptional business leader, proficient marketing director, and globally-recognised brand/media strategist. Currently, Lisa is the Executive Vice President of As Seen On TV, where she spearheads programming for Shark Discoveries with prominent host Kevin Harrington — the original Shark from the Emmy award-winning TV show, Shark Tank.
An award-winning television producer herself, Lisa brings more than two decades of experience in TV, digital marketing, public speaking, PR/events, and branded entertainment.
Lisa masterfully weaves interdepartmental connections, drives cross-platform revenue strategies, creates relevant content, and develops engaging video/commercial advertising for clients of all stripes.
Lisa also partnered with Ashley Black and Korie Minkus to co-author the book, BE…From Passion and Purpose to Product and Prosperity. Together, they formed BE…PPPP LLC, for events, merchandising and to create a community for female entrepreneurs.
She’s is also the Co-Founder of Raw Form LLC, with Korie Minkus and Beauty Expert, Sarah Eggenberger, a company that specialises in bridging raw ingredient suppliers with independent brands and retail private label in Beauty and Health.
As the architect of the Innovator’s Think Tank, Lisa has been a genuine catalyst to the successful trajectories of an array of diverse brands in distinct verticals.
Lisa has a background in law, holds a bachelor’s degree in political science and economics, and she later earned certifications in
biofeedback, hypnotherapy, and neurolinguistic programming.
A student of the market and the mind, Lisa is a poised industry veteran with professional insights and remarkable wisdom.